Six questions about your Customer
What do we mean by intelligence?
opposite of intelligence is stupidity and another word for stupid is
ignorant and another word for ignorant is uninformed.
opposite of intelligence is the condition of being uninformed.
business, or any business, truly know what forces drive its profits or
1) Do you
collect and value information?
The use of information to
make smaller but continuous improvements may be the competitive edge
for the near future. The result will be better and more responsive
products that meet customers changing needs.
Do you know when
customer behavior is changing?
Are you sure?
Are customers happy with your company?
customer experience will be told to one potential customer a bad
experience will be told to 10. This old axiom still holds true and may
be happening behind the scenes in many markets.
Would most customers
recommend your business?
Would the results of
a customer satisfaction survey surprise you?
Do you know who your best customers are?
If a customer called with a question, could you quickly tell if they
are one of your best customers or just a “tire kicker” looking for
free information? Knowing when to go the extra mile for a best
customer goes a long way in customer relations.
Who are your most
What customers are buying which products?
you know what features of a product customers find particularly
useful? Organizations should know why their products sell. What need
is really being satisfied? Are there any changes in your customer’s
business environment or the way your product is used?
What do customers
like most about your products?
Are you using what you know about your best customers to find
more just like them?
every customer with a certain need, there are ten others out there
with similar needs. If you know what makes customers buy, you can
leverage that knowledge and target new customers in that market
What does your ideal
customer profile look like?
your employees know your customers better than you do?
day-to-day operation of a business often takes owners or executives
far from the customer’s perspective. Customer facing employees are the
ones that have their fingers on the pulse of the business. If you talk
with employees about customer needs, you can see if you are out of
Have customer needs
changed from last year?
Five years ago?
Do you know why?